Content marketing is a way to get your business out there, gain visibility, and increase customer engagement. It’s also a great way to generate leads and sales. But how can you be effective with content marketing? Here are 10 strategies for success that will help you stay focused and get results!
Let’s first look at why you want to stay focused on your content marketing strategy.
Importance of staying focused
Since content marketing increases customer engagement, generates leads & sales, and improves retention, your strategy is the key to unlocking these benefits. You don’t want to get distracted with shiny object/strategy syndrome. This will stop you from fully implementing what you have decided is best for your business and seeing the results that you desire.
Stay focused on these three important things: content, audience, and content creation. Make sure you’re producing content that is interesting to your target audience and providing them with value. On top of this focus, be consistent in creating new content! This will help you build an audience and content library. You’ll also be able to see your content’s success rates, which will help you evaluate what is working best for your company.
Now, let’s dive into the 10 Strategies for content marketing
10 Strategies for content marketing
Tip # 1: Make content that is easy to share. Be sure your content resonates with people so they feel compelled to come back for more, or spread it through their social networks. Consider what type of content will go viral on social media or will be sharable? Is it helpful how-to videos, behind the scenes, production, or work in progress videos to show what goes into the product or service that you offer? Perhaps its a story, a quote, or a statistic that you’ve researched that will make your audience want to share with their friends, family, and followers.
Tip # 2: Put a plan in place. Exercise some control over your content by having an editorial calendar and set of guidelines for how content is created, published, and promoted within your business so that everyone, including you knows who does what. This will help make sure you have content planned for all times of the year, and content for every social media platform.
Tip # 3: Stay focused on what works. Keep track of which content is performing well by using analytics tools to measure engagement levels (shares, visits) with your content so you know what types of content work best for your audience. This is how you will see results. Remember what is measured can always be improved.
Tip # 4: Make content engaging. If you want people to read and interact with your content, make sure it is written in ways that are clear, concise, easy to understand (and entertaining). By making content engaging not only will more people see the content but they’ll also be more likely to share it. This will help with your marketing because word of mouth spreads like wildfire.
Tip # 5: Use content to help with customer retention. Content is an easy way for you to stand out from your competitors and remind customers why they are great. For example, if a company does not have any reviews on their website it may be worth the time investment to produce content that will encourage people to write reviews and share their experience with others.
Tip # 6: Use content to get more leads and sales by focusing on the customer’s needs. When you produce content that is relevant, your customers will be more likely to purchase it – or even share information about your product! Content marketing has been shown to increase conversions rates by up to 80 percent. This shows how content marketing can help improve your sales and retention of customers
Tip # 7: Test content distribution channels. Content that is distributed through appropriate channels such as email, social media, blogs or print will result in a higher conversion rate. You should always be testing new content to see which types of content are most effective for you and the customer base on a regular basis.
Tip # 8: Use your content to educate and inform customers on what your company does, how it helps them, or why they should choose you over the competition. It’s important to use content that informs potential leads about the benefits of working with you in order to attract more qualified prospects.
Tip # 9: Create content for an emotional response from your audience. Research shows that customers buy with their emotions, and content with a strong emotional appeal will lead to better conversions.
Tip # 10: Keep content fresh so that customers don’t get bored of what you’re offering them. This is especially important as your company grows larger or offers more products because the content needs to speak directly to all customer bases for each product line in order for it to stay relevant and top of mind for potential customers.
Tip # 11: Focus content on your target audience, with information that is relevant to them based on their needs and interests. Make sure content provides enough value so people will be interested in what you have to offer.
Tip # 12: Incorporate social media platforms into content marketing strategy because they can help grow an online audience that wants to hear what you have to say.
Tip # 13: Use content marketing strategies that work with your budget, and are also in line with company objectives. Explore cost-effective content creation methods such as user-generated content or co-creation opportunities.
Tip # 14: Know the importance of content distribution so it reaches potential customers at each stage of their purchase or customer journey. Knowing where they are and staying connected in the process, is key to getting the results that you want.
Tip # 15: Use content to build relationships and customer loyalty by staying focused on the content that is relevant to them, such as content related to their industry or work environment. With a focus on what they care about, you will be able to stay connected with customers in the process of their journey with your company.
***Now that you know the reasons for staying focused and the strategies to get the results that you want, in your business content marketing efforts, you can definitely get the results that you want.
Follow content strategies that work for your budget with company objectives in mind to keep content production cost-effective. Take action and watch what content marketing can do for your company.
Making content a priority
Make sure to create content marketing is a priority in your company’s strategy.
Create content with the right amount of information for each media type and audience demographic: blog posts, videos, social media content such as Facebook live broadcasts or YouTube video tutorials, infographics to share on LinkedIn Pulse or Twitter. You can even take the visual content to another level by sharing it on your podcast of Clubhouse.
Monitor content to make sure it’s being seen by your target audience and is delivered in the most effective way for that content type: use tools such as Google Analytics, Hootsuite, Planoly, or Content Studio.
If you don’t get anything else from reading this, make sure to walk away with this.
It’s important to understand what content marketing strategies work best for your business objectives and remember, adding these strategies to your business will help you stand out from competitors in the minds of you audience.
So, what do you think you should do next?
If you need help with figuring out the next steps or actually applying these content strategies, make sure to get on my email list. I share content marketing tips and detailed steps with my Dream Builder’s Business Squad. By signing up, you’ll also receive a free copy of the Create Your Dream Business Journal.
I look forward to connecting with you soon.